The concepts of creativity, design and innovation as essential ingredients for economic success are well established and accepted. However, they can sometimes seem to be a bit nebulous in terms of what they actually mean in the reality of the workplace. This report defines what the terms creativity, design and innovation mean specifically in the enterprise context and demonstrates how their application has potential direct relevance across the full range of enterprise and occupational activities. The report grounds these concepts further by relating them to the real life education and skills.